Social Media Marketing With over 80% of consumers reporting that social media—specifically influencer content—extensively impacts shopping decisions, entrepreneurs throughout industries are riding the evolution of social media advertising and marketing (SMM) from a stand-alone device to a multipronged source of advertising and marketing intelligence on an increasingly vital—and growing—target market. Within 18 years, from 2004 (when MySpace became the primary social media website to reach one million users) to 2022, the dramatic boom of interactive digital channels took social media to levels that challenged even the reach of television and radio. With the aid of Q1 of 2022, there were 4.6 billion social media customers globally—over 58% of the arena’s populace—an increase of over 10% in 365 days on my own. As the use of social media grows, entrepreneurs are perfecting techniques to capture the substantial competitive advantage that engagement with this key audience can pro...